Dashtianeh, E., R. Radfar, and A. Toloui Oshlohi. “Identifying and Ranking New Product Development Critical Factors Based on Marketing Strategy Case Study Esfahan Steel Co”. Brazilian Journal of Operations & Production Management, vol. 18, no. 4, May 2021, pp. 1-9, doi:10.14488/BJOPM.2021.025.