Dashtianeh, Ehsan, Reza Radfar, and Abbas Toloui Oshlohi. 2021. “Identifying and Ranking New Product Development Critical Factors Based on Marketing Strategy Case Study Esfahan Steel Co.”. Brazilian Journal of Operations & Production Management 18 (4), 1-9. https://doi.org/https://doi.org/10.14488/BJOPM.2021.025.