TY - JOUR AU - Vanalle, Rosangela Maria AU - Salles, José Antonio Arantes AU - Vieira Junior, Milton PY - 2010/05/25 Y2 - 2024/03/28 TI - Strategies of Production in the Automobile Industry: a Multi-Case Study in Spain and Brazil JF - Brazilian Journal of Operations & Production Management JA - BJO&PM VL - 6 IS - 2 SE - Articles DO - UR - https://bjopm.org.br/bjopm/article/view/V7N2A5 SP - 101-124 AB - <p>The aim of this paper is to identify and to analyze the manufacturing<br />strategies of two supply chains of the automobile industry and the assemblers&rsquo;<br />influences on the other participants in each chain. Two plants of the same<br />assembler, one in Brazil and the other in Spain and their suppliers, were<br />analyzed, using questionnaires and interviews. It was observed that the<br />competitive priorities of the suppliers are strongly conditioned to the strategy<br />of the assembler, and the ordination of these priorities in the Brazilian case is<br />different from that in the Spanish case. One of the reasons of this difference in<br />the ordination of priorities of the Brazilian and the Spanish companies can be<br />explained by the traditional competitive capabilities for exporting of the Spanish<br />automotive industry, which inserts in the world market a larger percentile of<br />production than the Brazilian industry. Even so it can be confirmed that in<br />Brazil and Spain the inter-business relationships are suffering a transition of<br />mass production, with conflicting relationships supplier-manufacturer, for a<br />relationship of larger cognitive density, characteristic of the presuppositions<br />of organization of supplies based on the model flexible production or lean<br />manufacturing.</p><p>&nbsp;</p> ER -