TY - JOUR AU - Leal, Lorenna Fernandes AU - Ribeiro, Artur Tavares Vilas Boas AU - Romão, Victor AU - do Amaral, Guilherme Soares Gurgel AU - Altmann, Ricardo AU - Kahn, Ricardo AU - Pacci, Bruno Guilherme AU - Avo, Marcos AU - Salerno, Mario Sergio AU - Plonski, Guilherme Ary AU - Zancul, Eduardo PY - 2021/01/06 Y2 - 2024/03/29 TI - R&D approach based on multiple partners and Design Thinking, Lean Startup, and Agile concepts: A case study in the electricity sector JF - Brazilian Journal of Operations & Production Management JA - BJO&PM VL - 18 IS - 1 SE - Case study DO - 10.14488/BJOPM.2021.003 UR - https://bjopm.org.br/bjopm/article/view/1024 SP - 1-12 AB - <p><strong>Goal:</strong> The paper aims to increase the understanding of the results and challenges that arise when running R&amp;D projects based on multiple partners and the integration of Design Thinking, Lean Startup, and Agile concepts.</p><p><strong>Design / Methodology / Approach:</strong> We followed a case study approach in the electricity sector. Two project cases were studied, using triangulated data from interviews, internal documents, and non-participant observations.</p><p><strong>Results:</strong> The results of the Design Thinking, Lean Startup, and Agile concepts application in R&amp;D projects show improvements in knowledge absorption, solution improvement through collaborative insights between partners, and identification of short-term opportunities. Some challenges, however, were identified, such as noisy integration, the role of the project manager requiring a sophisticated skillset, and complicated decision-making processes.</p><p><strong>Limitations of the investigation: </strong>The conclusions have the inherent limitations of a case study conducted in one industrial sector and two projects led by one company.</p><p><strong>Practical implications:</strong> The evolving competitive landscape demands more effective pathways to foster innovation. Recent approaches to innovation have challenged R&amp;D practices. This study discusses a new way of addressing R&amp;D efforts with multiple partners by integrating Design Thinking, Lean Startup, and Agile concepts.</p><p><strong>Originality / Value:</strong> The combined and coherent application of concepts derived from Design Thinking, Lean Startup, and Agile in R&amp;D practices in the electricity sector is new. The high volume of R&amp;D activity in the electricity sector makes this in-depth analysis both relevant and valuable.</p> ER -