@article{Adduci_Araújo_Novais_2018, title={The creative economy in the State of São Paulo}, volume={15}, url={https://bjopm.org.br/bjopm/article/view/368}, DOI={10.14488/BJOPM.2018.v15.n3.a1}, abstractNote={<p>The text provides a definition of the creative economy chain of São Paulo, seeking to measure its contribution to the economy of the State of São Paulo. For an initial characterization, this article proposes a measurement based upon two perspectives, taking the year 2014 as a reference. The first approach analyzes the chain of the creative economy of São Paulo from the point of view of added value and formal employment and a second one is elaborated with a focus on the flow of international trade.</p>}, number={3}, journal={Brazilian Journal of Operations & Production Management}, author={Adduci, Cássia Chrispiniano and Araújo, Alda Regina Ferreira de and Novais, Luis Fernando}, year={2018}, month={Jun.}, pages={343–354} }