Strategies of Production in the Automobile Industry: a Multi-Case Study in Spain and Brazil

  • Rosangela Maria Vanalle UNINOVE
  • José Antonio Arantes Salles UNINOVE
  • Milton Vieira Junior UNINOVE
Keywords: Manufacturing strategy, Automobile industry, Competitive priorities, Supply chain

Abstract

The aim of this paper is to identify and to analyze the manufacturing
strategies of two supply chains of the automobile industry and the assemblers’
influences on the other participants in each chain. Two plants of the same
assembler, one in Brazil and the other in Spain and their suppliers, were
analyzed, using questionnaires and interviews. It was observed that the
competitive priorities of the suppliers are strongly conditioned to the strategy
of the assembler, and the ordination of these priorities in the Brazilian case is
different from that in the Spanish case. One of the reasons of this difference in
the ordination of priorities of the Brazilian and the Spanish companies can be
explained by the traditional competitive capabilities for exporting of the Spanish
automotive industry, which inserts in the world market a larger percentile of
production than the Brazilian industry. Even so it can be confirmed that in
Brazil and Spain the inter-business relationships are suffering a transition of
mass production, with conflicting relationships supplier-manufacturer, for a
relationship of larger cognitive density, characteristic of the presuppositions
of organization of supplies based on the model flexible production or lean
manufacturing.

 

Author Biographies

Rosangela Maria Vanalle, UNINOVE
Rosangela Maria Vanalle is a professor in the post-graduation program
in Production Engineering of the Universidade Nove de Julho (UNINOVE).
Graduated in Production Engineering from Universidade Federal de São
Carlos. Master in Production Engineering from Universidade Federal do Rio
de Janeiro and Ph.D. in Mechanical Engineering from EESC-USP. Research
and teaching interests: competitive strategies, manufacturing strategies,
supply chain management and governance structures in supply chains in the automotive industry.
José Antonio Arantes Salles, UNINOVE
José Antonio Arantes Salles is graduated in Production Engineering
from Universidade de São Paulo. Master and Ph.D. in Business Administration
from Fundação Getúlio Vargas - SP. He is currently a professor at Universidade
Nove de Julho and Visiting researcher at Universidad Complutense de Madrid.
Research and teaching interests: competitive strategies, manufacturing
strategies, performance measurement systems, supply chain management
and competitiveness in the automotive industry.
Milton Vieira Junior, UNINOVE
Milton Vieira Junior is Professor at the post-graduation program in
Production Engineering of UNINOVE. His Graduate degree in Production
Engineering and Master and Doctoral degrees in Mechanical Engineering
were obtained at EESC-USP. His expertise is related to areas of Production
Engineering, like Manufacturing Processes, Production Management and
Production Systems. He is member of diverse commissions at MEC/INEP,
ABEPRO and CREA/CONFEA.
How to Cite
Vanalle, R. M., Salles, J. A., & Vieira Junior, M. (1). Strategies of Production in the Automobile Industry: a Multi-Case Study in Spain and Brazil. Brazilian Journal of Operations & Production Management, 6(2), 101-124. Retrieved from https://bjopm.emnuvens.com.br/bjopm/article/view/V7N2A5