Manufacturing strategies in action: the case of electro-electronic domestic appliances (EDA)

  • Oswaldo A. Nogara Borges Oswaldo A. Nogara Borges De Menezes Nogara Menezes Consultoria
  • Edson Pinheiro De Lima PUC-PR
  • Sérgio E. Gouvea Da Costa PUC-PR
Keywords: manufacturing strategy, performance measurement, balanced scorecard

Abstract

The companies’ manufacturing strategies are frequently conceived at business strategic levels and put into practice along their value chains. Based on a company’s position, mission, values and vision, strategic planning defines a trajectory, as well as the requirements for the company’s organizational and management processes.  Often, there is a gap between the highest hierarchical level and the operational levels with respect to the implementation of strategies. Based upon a literature review, this paper proposes a model that integrates the production processes to the strategic management levels. This model is implemented as a Strategic Manufacturing Management System (SMMS), which establishes a coherent set of strategic management processes for the manufacture function.  SMMS is fundamentally structured as a multileveled Balanced Scorecard (BSC) that creates rationalities to plan, implement and control strategies. The decision-making, communication and learning processes are carried out by means of the strategic management system. The management system is monitored and evolves according to a selected set of measurements that gives the final form to the strategic management system. The SMMS was tested in an electro-electronic appliances company and the results from the first year since its implementation are presented. The proposed model is guided by the BSC architecture, but it also uses specific techniques, procedures and tools that were customized for the company at issue. The final result is a guiding framework for the integration, design, implementation and management of a manufacturing strategy.

Author Biographies

Oswaldo A. Nogara Borges Oswaldo A. Nogara Borges De Menezes, Nogara Menezes Consultoria
Mr. Oswaldo A. Nogara Borges de Menezes holds a BSc Degree in Electrical Engineering and a MSc Degree in Industrial and Systems Engineering. After 21 years in the electro-electronic domestic appliances industry, nowadays he works as a consultant in the field of Industrial Productivity and Management.
Edson Pinheiro De Lima, PUC-PR

Dr. Edson Pinheiro de Lima is a founder member of the Mechatronics and Industrial Engineering groups at the Pontifical Catholic University of Parana – PUCPR, Brazil. He holds a BSc Degree in Electrical Engineering, a MSc Degree in Electrical Engineering (Automation) and a PhD in Industrial Engineering. His research and teaching is in the operations strategy, performance management, strategic management and organizational design.

Sérgio E. Gouvea Da Costa, PUC-PR
Dr. Sergio E. Gouvea da Costa is a founder member of the Mechatronics and Industrial Engineering groups at the Pontifical Catholic University of Parana – PUCPR, Brazil. He holds a BSc Degree in Electrical Engineering, a MSc Degree in Electrical Engineering (Automation) and a PhD in Industrial Engineering. His research and teaching is in the manufacturing strategy and performance area, AMT adoption and production planning and control.
How to Cite
Oswaldo A. Nogara Borges De Menezes, O., De Lima, E., & Da Costa, S. (1). Manufacturing strategies in action: the case of electro-electronic domestic appliances (EDA). Brazilian Journal of Operations & Production Management, 7(1), 09-35. Retrieved from https://bjopm.emnuvens.com.br/bjopm/article/view/V7N1A1
Section
Articles

Most read articles by the same author(s)