Supplier-buyer collaboration in new product development: four case studies involving SMEs
AbstractNew product development at inter-firm level is clearly an important topic for researchers
and managers. Although many papers have reported the importance of collaboration in NPD
the collaboration involving partners with different technology endowments and how many
small firms have managed to achieve a status of reciprocity have remained unaddressed.
In this exploratory study four multinationals and sixteen suppliers were visited and
their top executives interviewed to determine the key success factors of collaborative
product development as perceived by suppliers. Four case studies were prepared in order
to exemplify the supplier’s perceptions to inter-firm product development involving
differently endowed firms. The main findings are clear: suppliers and clients have different
perspectives and play different roles due to the bargaining power exercised by the latter
and by the fight for reciprocity of the former.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors must have a written permission from any third-party materials used in the article, such as figures and graphics. The permission must explicitly allow authors to use the materials. The permission should be submitted with the article, as a supplementary file.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) after BJO&PM publishes it (See The Effect of Open Access).