ORGANIZATIONAL OPTIMIZATION THROUGH THE DOUBLE DIAMOND - APPLYING INTERDISCIPLINARITY

Authors

  • Adriano Amaral Caulliraux UFF; UFRJ
  • Delton Pedroso Bastos BastosJuris
  • Robson Araujo
  • Stella Reis Costa

DOI:

https://doi.org/10.14488/BJOPM.2020.025

Keywords:

Design Thinking, Innovation, Process Management, Lean Thinking, Interdisciplinarity

Abstract

Goal: This article reports a project carried out by the company Respondit that had as its main objective the optimization of the organizational processes of the law firm BastosJuris. As a research question, we highlight: “Will the communion between Design Thinking, Lean Thinking and Process Management generate good project results?”.

Design / Methodology / Approach: The methodology used was composed by Design Thinking, Process Engineering and Lean. The engagement with employees through prototyping and co-creation, focusing on productivity improvement and error elimination, seeking process optimization and implementation of a management model through continuous improvement, illustrates only one of the possible trajectories arising from mixed methodologies. In this case, "orchestrated" by the double diamond.

Results: The project described had an ROI of 815% during its execution and fostered several new initiatives for those involved.

Limitations of the investigation: As there is no similar research in the literature to compare with, it is not possible to induce success based in other initiatives.

Practical implications: The research shows practical results of the effectiveness of the methodology used in the interdisciplinary context. We seek to promote and encourage the development of similar new researches that take interdisciplinarity as a guide for organizational success.

Originality / Value: With regard to the academic contributions, the present study carried out the empirically and holistically variables linked to sustainable management practices, innovation, strategy and their consequent elements, in convergence with the research agenda of the management field, which focuses on results for individuals (employees) and organizations.

Downloads

Download data is not yet available.

Downloads

Published

2020-07-03

How to Cite

Caulliraux, A. A., Bastos, D. P., Araujo, R., & Costa, S. R. (2020). ORGANIZATIONAL OPTIMIZATION THROUGH THE DOUBLE DIAMOND - APPLYING INTERDISCIPLINARITY. Brazilian Journal of Operations & Production Management, 17(4), 1–12. https://doi.org/10.14488/BJOPM.2020.025

Issue

Vol. 17 No. 4 (2020)

Section

Research paper

License

Authors who publish with this journal agree to the following terms:

- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

- Authors must have a written permission from any third-party materials used in the article, such as figures and graphics. The permission must explicitly allow authors to use the materials. The permission should be submitted with the article, as a supplementary file.

- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) after BJO&PM publishes it (See The Effect of Open Access).