Perceptual analysis of heterogeneous stakeholders on the impact of the Rio 2016 games in the territory of Lagoa Rodrigo de Freitas
Keywords:Mega-events, Stakeholder Management, Olympic Games, Rio 2016
Highlights: Development of partnership with local entities for integrated social actions; Actions and projects are developed as close as possible to the public audience; Participation in meetings and community councils; Establishment of constant dialog between social management and community leaders; Dialog with public entities; Work communication with all the impacts caused by the implementation of the megaproject, according to the affected area.
Goal: Analyze, through a case study, what were the effects resulting from the Rio 2016 Olympic Games in the territory of Lagoa Rodrigo de Freitas, and how they were perceived by the stakeholders during and after the performance.
Design / Methodology / Approach: On-site open and participant observation, semi-structured interviews, and on-site questionnaires and descriptive statistics
Results: A series of consequences were triggered, affecting each of the different stakeholders in different ways.
Limitations of the investigation: Megaprojects promote mutually positive and negative impacts concerning the local stakeholders and their multiple and different perceptions. Thus, results cannot be generalized.
Practical implications: Fragmentation of the megaproject, heterogeneity, and perceptions of different stakeholders
Originality / Value: Practices that are sensitive to the stakeholders’ engagement and impacts perceived.
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