Creative Economy: how the interface of Uber Eats and iFood could change your menu
The objective of this paper is to analyze the impact of Creative Economy to customers of food apps in Brazil. In the first part, it is described how cultural products regarding food and cooking in Brazil work. In the second part, a descriptive analysis of the apps iFood and UberEats is proposed in order to understand how the materiality of these products, as an interface, could influence the choice of the menu. For this, food is regarded as a cultural good. The concept immortalized by Marshall McLuhan "the medium is the message" assists us in the descriptive exercise of verifying how information and communication technologies (TICs) affect the experience of eating in the contemporary world. From this point of view, a comparative exercise regarding the materiality of the applications is proposed.
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors must have a written permission from any third-party materials used in the article, such as figures and graphics. The permission must explicitly allow authors to use the materials. The permission should be submitted with the article, as a supplementary file.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) after BJO&PM publishes it (See The Effect of Open Access).